“Healing the earth, helping animals and being in balance are all very important to me. When I’m in balance, I can help others. We’re all here to help each other, teach each other and grow together.”
Ask floor manager Seth Fraiman how he got here, he’ll tell you it was meant to be. Growing up in a health-conscious family, he tagged along to health food stores as a child and began juicing in his early teens. Discovering veganism at age 18, it was only natural that he followed a career in nutrition. Starting out at health food stores and restaurants, he worked his way up to cooking and management, eventually leading him into the operations of organic farms and green markets. This wide-ranging knowledge gives Seth a solid base to educate our servers on the true essence of vegan food, from farm to table. This allows us to better share with our customers what we do and make them feel comfortable with their choices.