Who We Are
it has been about working together.
Sharing a dream.
Amber
“I started Fruits and Roots to enlighten people that you don’t need meat, eggs or dairy to have a delicious meal. People try us because we’re a vegan restaurant, but they come back because it’s good.”
Fruits & Roots founder Amber Eichling developed a passion for cooking at an early age. A long-time vegan and animal lover, she spent untold hours in the kitchen experimenting with plant-based ingredients to build inventive culinary creations from scratch. This passion, coupled with a career in the restaurant industry, sparked a dream of having a place of her own. Realizing there was a huge void locally for authentic vegan food, Amber pooled her savings and opened Fruits & Roots as a small juice bar and cafe. There was nothing like it in town and it became an instant hit. Word has traveled. Excitement has grown. And Amber continues to follow her passion to create a truly authentic vegan alternative for lovers of good food.
Seth
“Healing the earth, helping animals and being in balance are all very important to me. When I’m in balance, I can help others. We’re all here to help each other, teach each other and grow together.”
Ask floor manager Seth Fraiman how he got here, he’ll tell you it was meant to be. Growing up in a health-conscious family, he tagged along to health food stores as a child and began juicing in his early teens. Discovering veganism at age 18, it was only natural that he followed a career in nutrition. Starting out at health food stores and restaurants, he worked his way up to cooking and management, eventually leading him into the operations of organic farms and green markets. This wide-ranging knowledge gives Seth a solid base to educate our servers on the true essence of vegan food, from farm to table. This allows us to better share with our customers what we do and make them feel comfortable with their choices.
Experience Vegan Cuisine Today
